Rating:
(6 reviews)
Author: Jean Burgess
ISBN : 0745644783
New from $51.05
Format: PDF
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YouTube is one of the most well-known and widely discussed sites of participatory media in the contemporary online environment, and it is the first genuinely mass-popular platform for user-created video. In this timely and comprehensive introduction to how YouTube is being used and why it matters, Burgess and Green discuss the ways that it relates to wider transformations in culture, society and the economy.
The book critically examines the public debates surrounding the site, demonstrating how it is central to struggles for authority and control in the new media environment. Drawing on a range of theoretical sources and empirical research, the authors discuss how YouTube is being used by the media industries, by audiences and amateur producers, and by particular communities of interest, and the ways in which these uses challenge existing ideas about cultural ‘production’ and ‘consumption’.
Rich with both concrete examples and featuring specially commissioned chapters by Henry Jenkins and John Hartley, the book is essential reading for anyone interested in the contemporary and future implications of online media. It will be particularly valuable for students and scholars in media, communication and cultural studies.
Direct download links available for Free Download YouTube: Online Video and Participatory Culture
- Series: DMS - Digital Media and Society
- Hardcover: 140 pages
- Publisher: Polity; 1 edition (May 4, 2009)
- Language: English
- ISBN-10: 0745644783
- ISBN-13: 978-0745644783
- Product Dimensions: 0.8 x 6 x 8.5 inches
- Shipping Weight: 10.4 ounces (View shipping rates and policies)
Free Download YouTube: Online Video and Participatory Culture
Finally, a book about YouTube that shows a clear understanding of the web site's potential for social networking. The authors have really done their homework (or research) well and picked up on things that other writers have missed. For example, they noticed that YouTubers often extend their social interaction to other sites like Stickam. And they caught the controversy over the Partner program which served to divide the community.
I'm very invested in the YouTube community so I found it fascinating to read the observations of social scientists on this cultural phenomenon. The authors have done an excellent job of explicating the significance of YouTube as a creative community and cultural force.
In summary, this book is quite impressive. As an active participant on YouTube I can attest to its accuracy. I even found some insight into certain aspects of the online world through phrases like "attention economy". The YouTube community is certainly the biggest group of attention whores you'd ever meet and it is important to realize how much of their creative endeavors and drama is a fight for attention in a media economy driven by attention.
By Robert S. Robbins
Instant, accessible video has revolutionized the world. "YouTube: Digital Media and Society Series" discusses the impact that the video website has had on society by making a wide variety of videos available for the public's perusal. Advertisers have flocked to the sight, pop culture revolutions have been fueled by it, social crusades have been forwarded using it. The authors, both experts in media studies and creativity and innovation, provide a scholarly look at YouTube and why it has come to dominate the internet as it has today, making "YouTube" a powerful addition to any internet studies collection.
By Midwest Book Review
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