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(21 reviews)
Author: Lindsay Renee Adler
ISBN : 1435455088
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Format: PDF, EPUB
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"The Linked Photographer's Guide to Online Marketing and Social Networking" is a complete resource for photographers looking to improve their business through social media. This book provides a step-by-step process for getting a photographer's business online, and acts as a reference guide for the variety of online marketing options on the web. This one-of-a-kind guide is the key to making social media work for the photographer to improve their business!
Direct download links available for Free Download The Linked Photographers' Guide to Online Marketing and Social Media
- Paperback: 384 pages
- Publisher: Cengage Learning PTR; 1 edition (April 23, 2010)
- Language: English
- ISBN-10: 1435455088
- ISBN-13: 978-1435455085
- Product Dimensions: 0.9 x 7.6 x 9.4 inches
- Shipping Weight: 1.7 pounds (View shipping rates and policies)
Free Download The Linked Photographers' Guide to Online Marketing and Social Media
Over four hundred million people have accounts on Facebook. Thousands, if not millions, of tweets are sent each day. Personal web sites are common. With all this traffic flying over the Internet, it's easy to see why some photographers believe that there has to be a way to turn all these electronics signals into dollars by selling their images online. "The Linked Photographers' Guide to Online Marketing and Social Media" attempts to tell photographers how to do this.
After a brief introduction to social networking on the Internet, the authors discuss some fundamentals of social network marketing, including preparation of a plan, branding, creation of websites and blogs, search engine optimization and analytics, and the use of ads. The third part of the book describes most of the major social media sites and the authors' suggestions on how to use them. The book concludes with descriptions of how the authors and other photographers have used social networking for marketing.
My first impression of the book was that it seemed rather general and did not provide enough specifics on how to use particular social media sites. Then, when I went on line with the book in hand, I found that the authors had provided more information than I noticed at first. For example, while I was familiar with Google analytics, which allow you to examine the nature of the traffic to your website (presumably so that you can improve your marketing), I was unaware that Facebook also provided its own analytics until the book led me to them. On the other hand, you won't learn how to design a good website in this book.
Even though I recommend this book for those interested in online marketing, I do have some quibbles.
The Linked Photographers' Guide to Online Marketing and Social Media is an exhaustive--but far from exhausting--examination of the newfangled world of social media and how to harness its unique power. Shutterbugs, however, aren't the only ones who will benefit from this study. Anyone interested in how to bend social media to their ends will find this book extremely illuminating.
The novice and intermediate alike will be introduced to not only the phenomenon of social media but also its ethos. The maxim 'you get what you give' is particularly true in the Twitterverse and Blogosphere, and the first section of the book spells out why this is the case. It also cautions the neophyte about the proper uses of social media, e.g. don't use Twitter to shamelessly plug yourself or you'll see no return on your investment.
Part II explains why what we want out of social media, as professionals, is a Return on Influence--not the more familiar mass media term 'Return on Investment'. It provides a template for the creation of ones 'personal brand' on the Internet. It shows how a website and blog are tools for improving ones standing in Google search results and how to go about optimizing keyword visibility through posts, pages, and metadata to drive traffic to ones site.
Part III delves deeply into the major social media outlets (of these perhaps only Flickr will be peripheral to those outside of the photo industry). It provides overviews of Facebook, Youtube, etc. and suggests best practices for each. The net effect is the revelation that social media, when used intelligently and with a real social commitment, will drive traffic to your website and blog across multiple platforms in a neverending nexus that increases a business's influence across the web.